Avon, CT–Michaels Estate Jewelers opened a new location in Avon Village Center with a ribbon-cutting ceremony held on Friday, June 26.
According to a Fox 61 report, the new store is located at 25 Climax Road and introduced a showroom concept focused on estate jewelry, luxury watches, diamonds and customer buying services. The event ran from 10 a.m. to 6 p.m., with the formal ribbon-cutting scheduled for 11 a.m.
The report stated that Michaels Jewelers has operated in Connecticut since 1885 and runs 12 retail locations and two buying centers in the state. The Avon showroom marked the company’s latest retail opening.
“We are absolutely thrilled to bring Michaels to the Avon community with a beautiful new space specifically curated for discovery,” DeAnna Syner, marketing director of Michaels, said in the report. Syner said the showroom was intended to feature “one-of-a-kind treasures and exquisite estate jewelry.”
Guests attending the grand opening were offered one-day discounts of 20% to 60% off jewelry, diamonds and luxury watches, according to the report. Visitors also received an “Old School Michaels Coin” worth $25 off a purchase.
The event included light snacks and drinks from Dom’s Quick Stop and The Bee’s Knees Catering. The store also offered evaluations and immediate payment for gold, diamonds, luxury watches and estate jewelry.
More details are available in Fox 61’s report.